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Ward 7 Public Schools

 This week we focused on enhancing elements and dulling out background information to focus on certain details you want to stand out. We implemented this thinking through the Gestalt Principles: visual hierarchy, contrast, balance, and screening. 

To implement visual hierarchy I ranked the importance of a symbol by color and size. I made the school symbols increase in size (Elementary < Middle < High) and color intensity. To achieve contrast, I created graphic variety by making the streets in Ward7 bubble lines, the other major roads bright red/blue with labels, and other details light plain background colors. For screening, I wanted to create a figure-ground relationship by making the schools a darker/brighter color than its surroundings. Lastly, I balanced out the map by removing all but the basic outlining information for the area outside Ward 7 to reduce the busyness. I used light/pastel colors for the background information and brighter primary colors for the symbols to stand out.



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